
Highlighted Research
Inclusive innovation
Ward is currently working on several projects related to inclusive innovation, which refers to innovation addressing the needs and problems of marginalized groups of users. Among these projects is a special issue titled “Advancing theory and empirics on inclusive innovation and research” in the Journal of Business Research, for which Ward serves as managing guest editor. Another project is the NWO-funded project on “Inclusive Innovation: Exploring the Diffusion of Innovations Marked by Stigma and Taboo.”
Other research interests
- Reverse innovation
- Innovation ecosystems
- Open and collaborative innovation
- University-industry collaboration
- Crowdfunding
